{"id":668,"date":"2022-08-26T12:43:41","date_gmt":"2022-08-26T12:43:41","guid":{"rendered":"https:\/\/www.innoviusresearch.com\/blog\/?p=668"},"modified":"2022-08-26T12:43:43","modified_gmt":"2022-08-26T12:43:43","slug":"trends-in-professional-and-trade-associations","status":"publish","type":"post","link":"https:\/\/www.innoviusresearch.com\/blog\/market-report\/trends-in-professional-and-trade-associations\/","title":{"rendered":"Trends In Professional And Trade Associations"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">Market Trends<\/h5>\n\n\n\n<h6 class=\"wp-block-heading\">\u279f <strong>Declining Membership in Professional Associations<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Wild Apricot Report in 2019 found that\u00a068% of Professional Associations had struggled\u00a0to expand, 11% of organizations shrank, and 25% witnessed\u00a0no growth. The remaining 32% saw a growth of only <strong>1% <\/strong>to<strong> 5%<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-twentytwentyone-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2022\/08\/Graph_Tade_Asso_1-1-1024x542.jpg\" alt=\"Professional and Trade Associations - 2\" class=\"wp-image-676\" srcset=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2022\/08\/Graph_Tade_Asso_1-1-1024x542.jpg 1024w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2022\/08\/Graph_Tade_Asso_1-1-300x159.jpg 300w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2022\/08\/Graph_Tade_Asso_1-1-768x406.jpg 768w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2022\/08\/Graph_Tade_Asso_1-1-1536x813.jpg 1536w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2022\/08\/Graph_Tade_Asso_1-1-1568x830.jpg 1568w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2022\/08\/Graph_Tade_Asso_1-1.jpg 1729w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><strong>The scenario of Professional Associations in 2019 (%)<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Professional Associations\u2019 declining memberships are due to financial uncertainty, changing member demands and interests, and challenges connecting with younger members. Gen Z is expected to make up over 27% of the workforce by <strong>2025<\/strong>. Due to\u00a0changes in the economic environment, individuals place a higher focus on the perceived value of any membership and examine thoroughly whether participation in an organization delivers value to them. It has created a competition for the professional Association as they <strong>compete<\/strong> with <strong>free resources<\/strong>\u00a0such as\u00a0<strong>free LinkedIn communities<\/strong> and\u00a0<strong>Facebook groups<\/strong>.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6580330613220222\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6580330613220222\"\n     data-ad-slot=\"2367613624\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<h6 class=\"wp-block-heading\">\u279f <strong>Associations Introducing Member Acquisition Initiatives<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">According to <strong>McKinley Advisors&#8217; 2021 Association Viewpoint report<\/strong>, the number of organizations reporting membership declined&nbsp;nearly <strong>doubled<\/strong>&nbsp;in 1 year, with<strong> Professional Associations<\/strong> hard hit&nbsp;and <strong>Trade Associations<\/strong> faring marginally better.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-twentytwentyone-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2022\/08\/Graph_Tade_Asso_2-1024x524.jpg\" alt=\"Professional and Trade Associations -2\" class=\"wp-image-677\" srcset=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2022\/08\/Graph_Tade_Asso_2-1024x524.jpg 1024w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2022\/08\/Graph_Tade_Asso_2-300x154.jpg 300w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2022\/08\/Graph_Tade_Asso_2-768x393.jpg 768w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2022\/08\/Graph_Tade_Asso_2-1536x786.jpg 1536w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2022\/08\/Graph_Tade_Asso_2-1568x803.jpg 1568w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2022\/08\/Graph_Tade_Asso_2.jpg 1737w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><strong>Introduction of Member Acquisition Initiatives by Associations in 2020 (%)<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">According to the <strong>2021 Membership Marketing Benchmarking Report<\/strong>, <strong>78%<\/strong>&nbsp;of respondents responded that they developed <strong>new products<\/strong> and <strong>services <\/strong>in the previous year, and <strong>29%<\/strong> responded they had been <strong>extremely innovative<\/strong> in the previous year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Professional and Trade Associations are witnessing\u00a0a rise in the number of members who associate with <strong>Generation X<\/strong> and <strong>Millennials<\/strong>. Associations that reported gains in one-year and five-year membership numbers are more likely to have a larger proportion of Gen X and Millennials as members.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6580330613220222\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6580330613220222\"\n     data-ad-slot=\"2367613624\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<h6 class=\"wp-block-heading\">\u279f <strong>Adaption of New Membership Model<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">According to the <strong>2019 Membership Marketing Benchmarking Report<\/strong>, implementing a new membership model may increase membership. Tiered memberships, special interest memberships such as student or <strong>retired professional memberships, group memberships<\/strong>, and <strong>combination memberships<\/strong> are some of the innovative membership models that associations are experimenting with. In recent years, <strong>combination memberships<\/strong> that allow people to join as individuals or as part of an organization have <strong>risen<\/strong> in popularity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Alliance for Women in Media<\/strong> has adopted a <strong>&#8220;freemium&#8221;<\/strong> approach in which users are given a basic set of privileges for free but must pay for exclusive material. This allows individuals to try out the group and potentially become interested enough to spend money on it, while also providing the group with the enrollment numbers needed to enhance its visibility.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6580330613220222\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6580330613220222\"\n     data-ad-slot=\"2367613624\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<h6 class=\"wp-block-heading\">\u279f <strong>Shift Towards Digital Transformation<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Professional Associations are using digital assistance at <strong>conferences<\/strong> or <strong>annual meeting<\/strong> for their members such as <strong>an app, a revised participant management system<\/strong>, or introducing digital experiences within conference sessions. <strong>The National Association of College and University Business Officers (NACUBO)<\/strong> has taken an integrated, digital approach to attendee management for its annual meetings. Their system ties <strong>registration, badge printing<\/strong>, and <strong>CEU tracking<\/strong> into a streamlined digital experience for its members.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">\u279f <strong>The Future Trend of Professional and Trade Associations Based on Knowledge and The Credibility of the Field<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">More than <strong>93%<\/strong> of Professional Association members and <strong>89%<\/strong> of Trade Association members believe their organization&#8217;s function as a <strong>trusted source <\/strong>will be extremely essential in the future, making it the <strong>highest-rated activity<\/strong>. According to the survey, setting and sharing <strong>standards of practice<\/strong> were the <strong>second-highest<\/strong> ranked education-related activity among members of both the Professional and Trade Association. More than <strong>89%<\/strong> of Professional Association members and <strong>84% <\/strong>of Trade Association members responded that standard-setting will be extremely essential for the future of their field.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6580330613220222\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6580330613220222\"\n     data-ad-slot=\"2367613624\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<h6 class=\"wp-block-heading\">\u279f <strong>Strategic Partnerships Between Industries and Trade Associations in the US<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Collaborations<\/strong> between Industries and Trade Associations are becoming increasingly widespread in the <strong>United States<\/strong> to address the country&#8217;s rapidly growing <strong>supply-chain issues<\/strong>, develop <strong>industry fail-safe options,<\/strong> and build<strong> cooperative local government relationships<\/strong> following the pandemic. Trade Associations are expanding their traditional roles as industry advocates by positioning themselves as strategic business units and are helping in the creation of <strong>policy solutions, implementing advocacy strategies<\/strong>, <strong>creating a favorable business environment, <\/strong>and <strong>delivering road maps<\/strong> that lead to resilient supply chains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>American Eagle<\/strong> has reached outside traditional thinking and built out\u00a0a <strong>logistics platform<\/strong> that others in the <strong>apparel industry <\/strong>can use. Almost <strong>50 other companies<\/strong> are using the platform, and American Eagle is\u00a0seeking\u00a0to add\u00a0an <strong>additional 200 brands<\/strong>.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6580330613220222\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6580330613220222\"\n     data-ad-slot=\"2367613624\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>National Marine Manufacturers Association (NMMA)<\/strong> and the <strong>Recreational Boating Industry<\/strong> formed a <strong>partnership<\/strong> to promote the great outdoors and the boating experience during the lockdown. <strong>Take Me Fishing<\/strong> is a promotional campaign launched by the <strong>NMMA&#8217;s Discover Boating <\/strong>and the <strong>Recreational Boating and Fishing Foundation<\/strong>. The strategic initiative helped the recreational boating industry achieve a <strong>20%<\/strong> year-over-year increase in revenue.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data Sources<\/strong>: <a href=\"https:\/\/www.pwc.com\/sg\/en\/publications\/assets\/emerging-trends-in-real-estate-asia-pacific-2018.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Sidecarglobal<\/a>, <a href=\"https:\/\/associationsnow.com\/2021\/07\/the-future-of-membership-is-now\/\" target=\"_blank\" rel=\"noopener\" title=\"Associations Now\">Associations Now<\/a>, <a href=\"https:\/\/www.walsworth.com\/blog\/association-membership-trends\" target=\"_blank\" rel=\"noopener\" title=\"Walsworth\">Walsworth<\/a>, and many more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get in-depth <strong>Market Research for any industry<\/strong> to understand the Market Size, Competitors, Trends, Future forecasts, SWOT analysis, TAM, SAM or SOM, and many other details. <a href=\"https:\/\/www.innoviusresearch.com\/contact-us.php\"><strong>Get in touch with us today<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6580330613220222\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6580330613220222\"\n     data-ad-slot=\"2367613624\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Market Trends \u279f Declining Membership in Professional Associations Wild Apricot Report in 2019 found that\u00a068% of Professional Associations had struggled\u00a0to expand, 11% of organizations shrank, and 25% witnessed\u00a0no growth. The remaining 32% saw a growth of only 1% to 5%. Professional Associations\u2019 declining memberships are due to financial uncertainty, changing member demands and interests, and&hellip; <a class=\"more-link\" href=\"https:\/\/www.innoviusresearch.com\/blog\/market-report\/trends-in-professional-and-trade-associations\/\">Continue reading <span class=\"screen-reader-text\">Trends In Professional And Trade Associations<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-report","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/posts\/668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/comments?post=668"}],"version-history":[{"count":15,"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/posts\/668\/revisions"}],"predecessor-version":[{"id":688,"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/posts\/668\/revisions\/688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/media\/679"}],"wp:attachment":[{"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/media?parent=668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/categories?post=668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/tags?post=668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}