{"id":250,"date":"2021-10-05T12:23:07","date_gmt":"2021-10-05T12:23:07","guid":{"rendered":"https:\/\/www.innoviusresearch.com\/blog\/?p=250"},"modified":"2022-03-21T11:20:58","modified_gmt":"2022-03-21T11:20:58","slug":"u-s-hard-seltzer-market-overview","status":"publish","type":"post","link":"https:\/\/www.innoviusresearch.com\/blog\/market-report\/u-s-hard-seltzer-market-overview\/","title":{"rendered":"U.S. Hard Seltzer Market Overview"},"content":{"rendered":"\n<p><strong>Hard seltzer <\/strong>is an alcoholic beverage made from a blend of carbonated water, alcohol, and often some type of fruit flavoring. First released commercially in 2013, the market for hard seltzer has grown considerably in recent years. Although similar to other mixed drinks like hard soda and wine coolers, hard seltzer differentiates itself by being relatively low in calories and sugar. <\/p>\n\n\n\n<p>Due to the rising popularity of alcoholic drinks among millennials and the young generation, the U.S. hard seltzer market witness increased preference for flavored alcoholic drinks by consumers. <\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6580330613220222\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6580330613220222\"\n     data-ad-slot=\"2367613624\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p>The U.S. Hard Seltzer market is segmented by ABV Content, Packaging, and Distribution Channel <\/p>\n\n\n\n<p>By <strong>ABV Content<\/strong>, the hard seltzer market can be segmented in <strong>ABV less than 5% <\/strong>and <strong>ABV more than 5%.<\/strong> <\/p>\n\n\n\n<p>By <strong>packaging form, <\/strong>the market can be segmented into <strong>metal cans, glass bottles, and plastic bottles.<\/strong> <\/p>\n\n\n\n<p>By <strong>distribution channel, <\/strong>the hard seltzer market is categorized into <strong>Off-Trade<\/strong> and <strong>On-Trade.<\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Segmentation<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-image size-large is-style-twentytwentyone-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-2-1024x473.jpg\" alt=\"Hand Seltzer\" class=\"wp-image-251\" srcset=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-2-1024x473.jpg 1024w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-2-300x138.jpg 300w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-2-768x354.jpg 768w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-2-1536x709.jpg 1536w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-2-2048x945.jpg 2048w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-2-1568x724.jpg 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>U.S. Hard Seltzer Market Size And Potential Growth<\/strong><\/h5>\n\n\n\n<p>In <strong>2020<\/strong>, the <strong>U.S. Hard Seltzer Market <\/strong>was valued at <strong>$1.8 billion<\/strong>. The U.S. Hard Seltzer Market is expected to grow and reach <strong>$6.8 billion <\/strong>by <strong>2025<\/strong>. <\/p>\n\n\n\n<p>During the forecasted period <strong>2020-2025<\/strong>, the U.S. Hard Seltzer Market is expected to grow approximately at a <strong>CAGR of 30%.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-twentytwentyone-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-5-1024x473.jpg\" alt=\"Hand Seltzer-2\" class=\"wp-image-253\" srcset=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-5-1024x473.jpg 1024w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-5-300x138.jpg 300w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-5-768x354.jpg 768w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-5-1536x709.jpg 1536w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-5-2048x945.jpg 2048w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-5-1568x724.jpg 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><strong>U.S. Hard Seltzer Market Size During 2020-2025 ($Billion)<\/strong><\/figcaption><\/figure>\n\n\n\n<p>According to a survey conducted in 2019, White Claw holds the largest share of the Hard Seltzer Market in the U.S. with <strong>58%<\/strong> sales followed by <strong>Truly<\/strong> with <strong>26%<\/strong> market share.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-twentytwentyone-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-1-1024x473.jpg\" alt=\"Hand Seltzer-3\" class=\"wp-image-254\" srcset=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-1-1024x473.jpg 1024w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-1-300x138.jpg 300w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-1-768x354.jpg 768w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-1-1536x709.jpg 1536w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-1-2048x945.jpg 2048w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-1-1568x724.jpg 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><strong>Hard Seltzer Market Share in the U.S. in 2019, by Brand (%)<\/strong><\/figcaption><\/figure>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6580330613220222\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6580330613220222\"\n     data-ad-slot=\"2367613624\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Present Market Trends<\/strong><\/h5>\n\n\n\n<p>Hard seltzer sales in the U.S. are now slowing dramatically, with just a 4% gain during the 4-week period ended July 11, 2021, compared to <strong>49%<\/strong> growth of <strong>2020<\/strong>. <\/p>\n\n\n\n<p>White Claw&#8217;s market share was <strong>58%<\/strong> of the Hard Seltzer market in 2019. \u00a7<strong>In 2019<\/strong>, the <strong>U.S. market <\/strong>contributed more than <strong>70% <\/strong>to the market. Product releases have been critical in increasing the product&#8217;s penetration in the region. <\/p>\n\n\n\n<p>Goldman Sachs recently stated that they expect the Hard Seltzer market to reach <strong>$30 billion <\/strong>in sales by <strong>2025<\/strong>. <\/p>\n\n\n\n<p>Nowhere is the demand for exciting new products more evident than in Constellation Brand&#8217;s launch of <strong>Corona Hard Seltzer<\/strong>. It hit the market in <strong>February 2020.<\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Top Growth in the Hard Seltzer Category<\/strong><\/h5>\n\n\n\n<p><strong>In 2020<\/strong>, sales of <strong>White Claw <\/strong>Hard Seltzer grew by <strong>130.6%<\/strong> compared to the previous year in the <strong>United States<\/strong>. The highest growth in 2020 was <strong>Truly Hard Seltzer by 147.1%.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-twentytwentyone-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-3-1024x473.jpg\" alt=\"Hand Seltzer-4\" class=\"wp-image-255\" srcset=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-3-1024x473.jpg 1024w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-3-300x138.jpg 300w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-3-768x354.jpg 768w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-3-1536x709.jpg 1536w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-3-2048x945.jpg 2048w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2021\/10\/hs-gra-3-1568x724.jpg 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><strong>Sales of Hard Seltzer in the U.S. in 2020, by Brand (%)<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Data Sources: <strong><a href=\"https:\/\/www.toptal.com\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Toptal\">Toptal.com<\/a><\/strong>, <a href=\"http:\/\/statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"http:\/\/statista.com\/\"><strong>statista.com<\/strong><\/a>, <strong><a href=\"https:\/\/www.bloomberg.com\" title=\"https:\/\/www.bloomberg.com\">Bloomberg<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>To know more about this market study&nbsp;<strong><a href=\"https:\/\/www.innoviusresearch.com\/contact-us.php\">Contact Now<\/a><\/strong><\/em><\/p>\n\n\n\n<p>Read more&nbsp;<strong><a href=\"https:\/\/www.innoviusresearch.com\/blog\/category\/market-report\/\">Market Reports<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hard seltzer is an alcoholic beverage made from a blend of carbonated water, alcohol, and often some type of fruit flavoring. First released commercially in 2013, the market for hard seltzer has grown considerably in recent years. Although similar to other mixed drinks like hard soda and wine coolers, hard seltzer differentiates itself by being&hellip; <a class=\"more-link\" href=\"https:\/\/www.innoviusresearch.com\/blog\/market-report\/u-s-hard-seltzer-market-overview\/\">Continue reading <span class=\"screen-reader-text\">U.S. Hard Seltzer Market Overview<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[6,19,11,13],"class_list":["post-250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-report","tag-emerging-technology","tag-market-research","tag-market-size","tag-market-study","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/posts\/250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/comments?post=250"}],"version-history":[{"count":8,"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/posts\/250\/revisions"}],"predecessor-version":[{"id":284,"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/posts\/250\/revisions\/284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/media\/257"}],"wp:attachment":[{"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/categories?post=250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.innoviusresearch.com\/blog\/wp-json\/wp\/v2\/tags?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}