{"id":1972,"date":"2026-09-18T13:09:14","date_gmt":"2026-09-18T13:09:14","guid":{"rendered":"https:\/\/www.innoviusresearch.com\/blog\/?p=1972"},"modified":"2026-09-23T14:10:28","modified_gmt":"2026-09-23T14:10:28","slug":"upis-next-chapter-who-really-picks-up-the-bill","status":"publish","type":"post","link":"https:\/\/www.innoviusresearch.com\/blog\/fintech\/upis-next-chapter-who-really-picks-up-the-bill\/","title":{"rendered":"UPI\u2019s Next Chapter: Who Really Picks Up the Bill?"},"content":{"rendered":"\n

The scan stays simple. The economics behind it are changing.<\/em><\/strong><\/em><\/p>\n\n\n\n

From 15 October 2026<\/strong>, eligible UPI merchant payments above \u20b92,000<\/strong> will attract a processing fee called MDR (Merchant Discount Rate)<\/strong>. The standard rate is 0.4%, capped at \u20b9300<\/strong>, before applicable taxes. Customers face no direct UPI charge.<\/p>\n\n\n\n

Who Feels the Change?<\/strong><\/h5>\n\n\n\n
Group<\/strong><\/td>Announced treatment<\/strong><\/td>What it means<\/strong><\/td><\/tr>
Customers<\/strong><\/td>No direct MDR charge<\/td>Merchants cannot add MDR to the customer\u2019s UPI bill<\/td><\/tr>
Eligible micro-merchants<\/strong><\/td>Zero MDR under P2PM, up to \u20b91 lakh monthly UPI QR receipts<\/td>Protection depends on eligibility, not simply shop size<\/td><\/tr>
Other retail and online merchants<\/strong><\/td>Standard 0.4% above \u20b92,000; \u20b9300 cap<\/td>Another cost to absorb<\/td><\/tr>
Selected essential sectors<\/strong><\/td>\u20b95 above \u20b92,000, including fuel, telecom, railways and insurance<\/td>Lower, predictable processing costs<\/td><\/tr>
Capital-market businesses<\/strong><\/td>0.02%, capped at \u20b9300<\/td>A separate concessional rate<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
Small Percentage. Unequal Pressure.<\/strong><\/h5>\n\n\n\n

A 0.4% fee consumes 20% of gross profit on an eligible sale with a 2% gross margin<\/strong>. At a 10% margin, it consumes 4%.<\/p>\n\n\n\n

The same fee can therefore feel very different across businesses.<\/p>\n\n\n\n

Note<\/em><\/strong>: Illustrative calculation, excluding taxes and other expenses.<\/em><\/p>\n\n\n\n

\"Share<\/figure>\n\n\n\n
Could Customers Feel It Later?<\/strong><\/h5>\n\n\n\n

Direct surcharge: prohibited. Indirect effects: possible.<\/strong><\/p>\n\n\n\n

Businesses could absorb costs, reconsider discounts or adjust broader pricing. Some may become less willing to accept UPI. These are potential responses, not confirmed outcomes. Mumbai fuel dealers have already threatened withdrawal unless exempted.<\/p>\n\n\n\n

What Could Improve?<\/strong><\/h5>\n\n\n\n