{"id":1405,"date":"2024-03-15T13:18:34","date_gmt":"2024-03-15T13:18:34","guid":{"rendered":"https:\/\/www.innoviusresearch.com\/blog\/?p=1405"},"modified":"2024-03-15T13:18:38","modified_gmt":"2024-03-15T13:18:38","slug":"exploring-the-growth-of-herbal-tea-market-in-the-usa-market","status":"publish","type":"post","link":"https:\/\/www.innoviusresearch.com\/blog\/food-beverages\/exploring-the-growth-of-herbal-tea-market-in-the-usa-market\/","title":{"rendered":"Exploring the Growth of Herbal Tea Market in the USA Market"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In <strong>2023<\/strong>, the US Herbal Medicine Market strongly preferred traditional tea flavors. <strong>Black<\/strong> <strong>tea<\/strong> dominated with <strong>81%<\/strong> market share, while <strong>green<\/strong> <strong>tea<\/strong> held a respectable <strong>15%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Functional<\/strong> <strong>blends<\/strong>, combining <strong>black<\/strong> or <strong>green<\/strong> <strong>tea<\/strong> with health-promoting ingredients, represented <strong>4%<\/strong> of the market. This data reflects enduring consumer interest in classic tea flavors alongside a growing trend towards functional blends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From <strong>2017 to 2023<\/strong>, <strong>Rooibos, Peppermint, Ginger<\/strong>,\u00a0 and <strong>Chamomile<\/strong> emerged as the <strong>most preferred herbal tea flavors <\/strong>among organic product launches in the US.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6580330613220222\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6580330613220222\"\n     data-ad-slot=\"2367613624\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p class=\"wp-block-paragraph\">In <strong>2023<\/strong>, <strong>Bigelow<\/strong> <strong>Tea<\/strong> launched three new flavours, <strong>Whispering Wildflowers Herbal Tea plus L-Theanine<\/strong>, <strong>Peak Energy Black Tea plus extra L-Theanine, and Caffeine<\/strong>, and <strong>Ginger Honey Herbal Tea plus Zinc <\/strong>with functional blends that resonate with health-conscious consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, in response to increasing consumer demand for wellness-oriented products, Bigelow Tea introduced a new addition to its line of Bigelow Benefits teas in the US: <strong>Throat Defense Ginger Honey Lemon Herbal Tea<\/strong>, further expanding its offerings in the wellness tea segment in <strong>2023<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-twentytwentyone-border\"><img loading=\"lazy\" decoding=\"async\" width=\"925\" height=\"521\" src=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2024\/03\/Slide6-6.jpg\" alt=\"Preference of Tea Flavor Among US Consumer in 2023 (%)-Herbal Tea market-Innovius Research\" class=\"wp-image-1407\" srcset=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2024\/03\/Slide6-6.jpg 925w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2024\/03\/Slide6-6-300x169.jpg 300w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2024\/03\/Slide6-6-768x433.jpg 768w\" sizes=\"auto, (max-width: 925px) 100vw, 925px\" \/><figcaption class=\"wp-element-caption\"><strong><em>Preference of Tea Flavor Among US Consumer in 2023 (%)<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Organic\/ Herbal Tea Sales Witnessed a Steady Growth in the US Market<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">In <strong>2020<\/strong>, <strong>organic\/ herbal tea sales <\/strong>in the <strong>US<\/strong> experienced a notable surge, reaching <strong>$418 million<\/strong>. From <strong>2016<\/strong> onwards, <strong>organic\/herbal tea sales <\/strong>witnessed steady growth in the US market, representing the consumers\u2019 growing interest towards healthy living.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-twentytwentyone-border\"><img loading=\"lazy\" decoding=\"async\" width=\"925\" height=\"521\" src=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2024\/03\/Slide2-20.jpg\" alt=\"Sales Of Organic\/ Herbal Tea In The US During 2016 \u2013 2023 ($ Million) - Innovius Research\" class=\"wp-image-1409\" srcset=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2024\/03\/Slide2-20.jpg 925w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2024\/03\/Slide2-20-300x169.jpg 300w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2024\/03\/Slide2-20-768x433.jpg 768w\" sizes=\"auto, (max-width: 925px) 100vw, 925px\" \/><figcaption class=\"wp-element-caption\"><strong><em>Sales Of Organic\/ Herbal Tea In The US During 2016 \u2013 2023 ($ Million)<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">According to <strong>IBISWorld<\/strong>, in <strong>2023<\/strong>, organic\/ herbal tea sales in the US account for approximately <strong>$467.1 million<\/strong>, a <strong>15.21%<\/strong> increase from <strong>$405.40 million<\/strong> in <strong>2022<\/strong> with a <strong>3%<\/strong> <strong>share<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-twentytwentyone-border\"><img loading=\"lazy\" decoding=\"async\" width=\"925\" height=\"521\" src=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2024\/03\/Slide5-8.jpg\" alt=\"Share Of Herbal Tea In The Tea Market In The US In 2022 (%)-Innovius Research\" class=\"wp-image-1410\" srcset=\"https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2024\/03\/Slide5-8.jpg 925w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2024\/03\/Slide5-8-300x169.jpg 300w, https:\/\/www.innoviusresearch.com\/blog\/wp-content\/uploads\/2024\/03\/Slide5-8-768x433.jpg 768w\" sizes=\"auto, (max-width: 925px) 100vw, 925px\" \/><figcaption class=\"wp-element-caption\"><strong><em>Share Of Herbal Tea In The Tea Market In The US In 2022 (%)<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Adaptogens Used in Tea\/Coffee &#8211; Statistics<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Adaptogens Products Used in Tea\/ Coffee Beverages<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <strong>Spoonshot<\/strong> research in <strong>2022<\/strong>, <strong>supplements<\/strong> account for <strong>35% of adaptogens product <\/strong>formats on the market, but beverage formats such as tea, coffee, and energy drinks are also prevalent.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6580330613220222\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6580330613220222\"\n     data-ad-slot=\"2367613624\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p class=\"wp-block-paragraph\">Drilling down further, <strong>23%<\/strong> of <strong>adaptogen products <\/strong>on the market are in the <strong>form of tea<\/strong>, while <strong>7%<\/strong> are in the form of <strong>functional coffee<\/strong>. <strong>All beverage formats <\/strong>combined (tea, coffee, juice and smoothies, drink mixes, and energy drinks) <strong>account for 44% <\/strong>of the <strong>adaptogens industry.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Companies Blending Adaptogens in Beverages<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Several <strong>North American companies <\/strong>are launching <strong>adaptogenic beverages <\/strong>to meet the increased demand for better-for-you beverages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Four Sigmatic <\/strong>announced the release of <strong>ground coffee<\/strong> extracted from <strong>adaptogenic mushrooms in July 2022<\/strong>. In <strong>2023<\/strong>, the company further launched three new <strong>Think Organic Coffee SKUs <\/strong>at Whole Foods Market, including <strong>Think Organic High Caf Coffee, Ground<\/strong>, <strong>Think Organic Coffee, Ground<\/strong>, and <strong>Think Organic Coffee, Whole Bean<\/strong>.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6580330613220222\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6580330613220222\"\n     data-ad-slot=\"2367613624\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>US Herbal Tea Consumption<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <strong>divineingredients.com<\/strong>, herbal tea consumption in the US surpassed that of black, green, and white tea combined, indicating a significant preference for herbal varieties among American consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, a survey of <strong>300 respondents<\/strong> revealed that <strong>89.3%<\/strong> consumed herbal tea in <strong>2023<\/strong> for various health purposes, including infection prevention and treatment, underlining the widespread adoption of herbal tea as a wellness beverage within the US market.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-6580330613220222\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-6580330613220222\"\n     data-ad-slot=\"2367613624\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Do <a href=\"https:\/\/www.innoviusresearch.com\/subscribe.php\"><strong>Subscribe<\/strong><\/a> to our <a href=\"https:\/\/www.innoviusresearch.com\/subscribe.php\"><strong>#WeeklyMarketInsights<\/strong><\/a> for FREE <a href=\"https:\/\/www.innoviusresearch.com\/subscribe.php\">here<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read more on <a href=\"https:\/\/www.innoviusresearch.com\/blog\/category\/food-beverages\/\" title=\"Food &amp; Beverages\">Food &amp; Beverages<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data Sources<\/strong>: <a href=\"http:\/\/bevindustry.com\" target=\"_blank\" rel=\"noopener\" title=\"Bevindustry\">Bevindustry<\/a>, <a href=\"https:\/\/www.statista.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Statista\">Statista<\/a>, <a href=\"http:\/\/www.globenewswire.com\" target=\"_blank\" rel=\"noopener\" title=\"GlobeNewsWire\">GlobeNewsWire<\/a>, <a href=\"https:\/\/thehill.com\/\" target=\"_blank\" rel=\"noopener\" title=\"TheHill\">TheHill<\/a>, and others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get in-depth <strong>Market Research for any industry<\/strong> to understand this industry in more detail where we will cover Market Size, Competitors, Trends, Drivers and Challenges, Future forecasts, SWOT analysis, TAM, SAM or SOM, and much other information in detail. <a href=\"https:\/\/www.innoviusresearch.com\/contact-us.php\"><strong>Get in touch with us today<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Other Market Insights<\/strong><\/p>\n\n\n<div class=\"monsterinsights-widget-popular-posts monsterinsights-widget-popular-posts-charlie monsterinsights-popular-posts-styled monsterinsights-widget-popular-posts-columns-2\"><ul class=\"monsterinsights-widget-popular-posts-list\"><li ><a href=\"https:\/\/www.innoviusresearch.com\/blog\/information-communication-technology\/smart-bathrooms-for-your-smart-homes\/\"><div class=\"monsterinsights-widget-popular-posts-text\"><span class=\"monsterinsights-widget-popular-posts-title\" >Smart Bathrooms for your Smart Homes<\/span><\/div><\/a><\/li><li ><a href=\"https:\/\/www.innoviusresearch.com\/blog\/healthcare\/the-global-mental-health-market-driving-innovations-in-wellness-and-care\/\"><div class=\"monsterinsights-widget-popular-posts-text\"><span class=\"monsterinsights-widget-popular-posts-title\" >The Global Mental Health Market: Driving Innovations in Wellness and Care<\/span><\/div><\/a><\/li><li ><a href=\"https:\/\/www.innoviusresearch.com\/blog\/gaming\/global-e-sports-market-2020-2024\/\"><div class=\"monsterinsights-widget-popular-posts-text\"><span class=\"monsterinsights-widget-popular-posts-title\" >Global E-Sports Market 2020 to 2024<\/span><\/div><\/a><\/li><li ><a href=\"https:\/\/www.innoviusresearch.com\/blog\/healthcare\/pharma-and-life-science-sector-exhibiting-notable-hiring-trends\/\"><div class=\"monsterinsights-widget-popular-posts-text\"><span class=\"monsterinsights-widget-popular-posts-title\" >Pharma and Life-Science Sector Exhibiting Notable Hiring Trends<\/span><\/div><\/a><\/li><li ><a href=\"https:\/\/www.innoviusresearch.com\/blog\/market-report\/global-e-commerce-trends-in-2025-opportunities-amp-challenges\/\"><div class=\"monsterinsights-widget-popular-posts-text\"><span class=\"monsterinsights-widget-popular-posts-title\" >Global E-commerce Trends in 2025: Opportunities &amp; 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Black tea dominated with 81% market share, while green tea held a respectable 15%. Functional blends, combining black or green tea with health-promoting ingredients, represented 4% of the market. This data reflects enduring consumer interest in classic tea flavors alongside a growing trend&hellip; <a class=\"more-link\" href=\"https:\/\/www.innoviusresearch.com\/blog\/food-beverages\/exploring-the-growth-of-herbal-tea-market-in-the-usa-market\/\">Continue reading <span class=\"screen-reader-text\">Exploring the Growth of Herbal Tea Market in the USA Market<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-1405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverages","entry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"The herbal tea market sees surging growth due to rising health consciousness and demand for natural beverages. 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