U.S. Consumers Going Contactless: The Rise of Biometric Payment Market
The U.S. biometric payments market is rapidly evolving, driven by growing demand for secure, seamless, and user-friendly payment solutions. In 2023, North America accounted for 32% of global revenue, with the U.S. playing a leading role in advancing biometric technologies such as fingerprint, facial recognition, and voice identification
U.S. Biometric Payments Market
In 2024, the U.S. biometric payments market was valued at $2.80 billion. The U.S. biometric payments market is expected to grow and reach to $6.33 billion by 2030.
The U.S. biometric payments market will be growing at an approximate CAGR of 14.55% during the forecasted period 2025-2030.
Key Drivers: The U.S. biometric payments market is expanding rapidly, driven by rising concerns over financial fraud, the demand for seamless user experiences, and advancements in authentication technologies.
Company Case Studies using Biometric Payments
Apple Inc.- Biometric Authentication with Apple Pay
Apple Inc. has established itself as a pioneer in seamlessly integrating biometric authentication technologies into its digital payment platform, Apple Pay.
Biometric Technologies Used
⮞ Face ID: Utilizes facial recognition via advanced 3D mapping and infrared scanning.
⮞ Touch ID: Employs fingerprint recognition using a capacitive touch sensor.
How It Works
⮞ It allows users to make purchases using their iPhone, iPad, Apple Watch, or Mac.
⮞ During a transaction, the user verifies their identity using Face ID or Touch ID depending on the device.
⮞ The biometric data is not stored on Apple servers or backed up to iCloud. Instead, it is securely encrypted and stored in a dedicated Secure Enclave on the device.
⮞ It uses tokenization, replacing your card number with a unique device account number and one-time security code, so your actual card details aren’t shared with merchants.
Impact
⮞ As of 2024, Apple Pay has over 61.3 million users in the United States alone.
⮞ More than 85% of U.S. retailers now accept Apple Pay, making it one of the most accessible contactless payment methods.
⮞ Biometric authentication enables secure, fast, and convenient payments, driving contactless payment adoption.
Amazon – Amazon One Palm Recognition Payment System
Amazon has introduced a cutting-edge biometric payment system called Amazon One, leveraging palm recognition technology to create a fast, contactless, and secure shopping experience.
Biometric Technology Used
⮞ Palm Vein Scanning: It uses a combination of palm print and subcutaneous vein pattern recognition to create a unique biometric signature for each user.
How It Works
⮞ Customers enrol by hovering their palm over an Amazon One device to make payments, linking it with their credit or debit card.
⮞ Palm images are encrypted and stored securely in the cloud. Amazon emphasizes that palm data is not stored on the device and can be deleted at any time through the Amazon One portal.
Impact
⮞ It delivers a wallet-free, device-free experience, streamlining the checkout process with a simple wave of the hand.
⮞ Amazon One has surpassed 3 million usages across 400+ U.S. locations, reflecting growing adoption of palm recognition for secure, contactless payments.
⮞ Amazon One transactions take approximately 1 second, as users hold their palm above the scanner to complete the payment, according to Amazon.
Some Notable Partnerships and Investments in the U.S. biometric payments market
FortressPay launched Biometric Payment Platform in U.S.
In December 2023, FortressPay, supported by the AWS Independent Software Vendor (ISV) program, launched a biometric payment platform aimed at U.S. enterprises. Pay offers secure, easy payments with biometrics, meeting demand for convenience and safety.
Ingenico and Fulcrum partnership
In January 2023, Ingenico partnered with Fulcrum Biometrics, Inc. (a subsidiary of Fujitsu Frontech North America) to launch a biometric payment solution using palm vein identification. It enhances transaction security, reduces fraud risks, and accelerates checkout, providing a seamless and reliable customer experience for U.S. retailers.
PopID partnered with J.P. Morgan
J.P. Morgan and PopID expanded facial recognition payments to U.S. pilot locations, including Whataburger and the 2024 Miami F1 Grand Prix. The tech speeds up checkout by 90 seconds and boosts average ticket size by about 4%.
SoftPoint integrates with BigBear.ai
In February 2025, SoftPoint, a U.S. point-of-sale payment provider, partnered with BigBear.ai to embed Trueface facial recognition technology into its SoftPointPay retail payment network. This equips merchants with secure, fraud-reducing tech that streamlines customer checkout.
Conclusion
The U.S. biometric payments market is witnessing rapid transformation, fuelled by the demand for secure, fast, and frictionless payment experiences. With key players such as Apple and Amazon leading the way through innovations such as Face ID, Touch ID, and palm vein recognition, biometric technologies are becoming a core component of digital payment ecosystems
Data Sources: Grand View Research, GMInsights, Cognitive Market Research, Biometric Update.com, Ingenico, Business Wire, J.P, Morgan, Business Wire, Payanywhere, CapitalOne Shopping, AWS Amazon, Amazon
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